December 2007
2 posts
3 tags
Your Online Reputation
If someone “Googles” your name what will they learn about you? And…do you have any control over what they see?
You may have more control than you realize.
When I Google “Henrik Joreteg” my professional profile on LinkedIn.com is the first search result. This includes all the professional details about me. It’s a lot like posting your resume. There are also...
2 tags
Sticky Ideas, lessons learned from "Made to Stick"
Why is it that some arguably worthless, incorrect, ideas such as urban legends spread like wild-fire while other far more intelligent and worthy ideas don’t get anywhere.
They’re not sticky! Companies spend so much time trying to say things that are descriptive or include all the messages they want to broadcast, but they often fail to spend the time tweaking the presentation of the...