Great tips on adding a human element to your sites/products/apps
http://www.lukew.com/ff/entry.asp?808
This is form design guru Luke Wroblewski’s summary of a talk given by Bill DeRouchey from the 2009 Wep App Summit in Newport Beach, CA.
Simple, take-home tips for giving your apps a bit of much-needed personality. Too many apps are boring and “stuffy” make it personal, make it fun and people will like it.