Normally having a custom iPhone or Android app is something that is out of reach for smaller organizations. Also, as you may have heard the Apple’s app approval process is quite a headache. Several of my friends and co-workers have written iPhone apps and the truth is, that it’s a very real possibility that your app won’t be accepted and all your work will have been wasted.
But the beauty of the web, is that it’s dynamic. That’s when I had a bit of an epiphany: I realized that it’s possible to build tools that will let people build their own custom iPhone app and completely circumvent the App Store. Check out this little demo that I built. It’s still needs a bunch of styling and other work but I thought it was interesting nonetheless.
I’d recommend watching the HD version just to see things more clearly.
Let me know what you think.